We encourage you to share your opinions of the products you have purchased on SHEIN US, which may help other users to learn more about the product and decide whether it is right for them or not.

Be sincere: We welcome your honest opinion about the product. Your review should be genuine, either favorable or unfavorable, and related to a product you have purchased and used. We do not remove reviews because they are critical, and we never pay our users to write positive reviews of products sold on SHEIN. SHEIN will not tolerate any review designed to mislead or manipulate. Fake reviews and endorsements (“Banned Reviews”) are not permitted.

The content you post as a review is considered “User Generated Content” under our Terms & Conditions (“T&Cs”). Please check our T&Cs if you want to know more about SHEIN’s rights over User Generated Content. Your content will be regulated under this Policy as well as under the T&Cs.

Only users who:

(a) are logged into their account (and therefore are verified users);

(b) have successfully completed payment for the relevant order; and

(c) your order is marked as delivered by the logistic carrier, or 20 days after you place your order, whichever comes earlier.

You are permitted to write a review about the product(s) you have purchased in the relevant order.

The ability to post a review is linked to SHEIN's ability to match a user's account to an order history, ensuring that reviews can only be submitted in relation to products that have been purchased.

You can post a review on any product you have purchased and received within 6 months of placing the order. You will not be able to post a review on a product after this period expires. You cannot update or change your comment once you have submitted it.

A product with the same SKU (or product reference) in an order can only be reviewed once.

Your review will show up in the “Reviews from the US” section on the product details page.

Sellers are permitted to import reviews for the same product listed on other retail platforms (e.g., Amazon) or their own websites.

These reviews are clearly marked as “Reviews from third party platforms” on the product detail page, so that you can distinguish them from reviews submitted by SHEIN customers.

We will also combine the reviews that come from the same or substantially identical product listed by another seller or supplier on SHEIN U.S. These reviews are clearly labeled as “Same Item (Other Sellers)”.

3.1. Description: describe how the product feels, type of fabric, usage, etc. and whether you recommend it or not. Provide other users with valuable information.

Attach a photo: you can upload a clear photo of the product. Even better if it's a photo showing the part of the body wearing the product or how the product looks in real life.

Not too short, not too long: Written reviews should be at least 20 words and are limited to 1,000 words. The ideal length is 75 to 100 words.

In each product review you will be asked to select a rating option via a selection of “stars” from 0-5, 5 stars being the most satisfactory option. This will help calculate the total score of the product, as described below.

● Upload 3 images

● Use the comment tags

● Ensure images are clear

Any review posted on the Site (whether positive or negative) may earn you Bonus Points according to the Bonus Points Policy. Please click on the link to understand under what circumstances and how many Bonus Points you may receive, how to use them, and if you are under any restrictions/exclusions when earning Bonus Points.

You will only need to:

(1) Meet the word count, +5 points

(2) Upload image(s), +10 points

(3) Enter complete sizing info, +2 points

Because reviews posted on the Site (whether positive or negative) may earn you Bonus Points, in the event that you return item(s) from an order, we will deduct Bonus Points earned for such review(s).

SHEIN uses a variety of measures to ensure that reviews are authentic and compliant with this policy. For example:

● Reviews are subject to automated checks for disallowed content (e.g., profanity, unrelated text, links). See rules and restrictions in Section 4.3 below.

● Unusual activity (e.g., a high volume of reviews in a short time; suspicious activity related to imported reviews) is flagged for further review.

● We manually review flagged reviews, and also conduct random spot checks.

● Users can also report reviews that do not match the product or contain inappropriate content using the “Report” icon on each review.

● Reviews found to be in breach of this policy may be removed and may also result in account suspension.

When you submit a review, it will be reviewed manually and/or electronically and posted on the Site generally within 72 hours if it is compliant with this Reviews Policy and our T&Cs. This timeframe may be slightly increased if your review contains photos, please be patient.

Yes, we will publish all reviews which are compliant with this policy and our T&Cs, and we will publish both positive and negative reviews.

However, if we find that a review is a Banned Review or is otherwise in breach of this policy and/or our T&Cs (e.g., if the review is fake, incentivized, or non-compliant), we will not publish it. Similarly, if such a review has been published already, we will remove it. Additionally, we may remove reviews pursuant to Section 3.3, above. Please ensure that you are aware of our review rules and restrictions before you post a review. If you are not satisfied with the non-publication or removal of your review, you can submit a complaint through our Customer Service.

For the avoidance of any doubt, we never remove reviews just because they are negative, nor do we interfere with customers’ ability to leave negative feedback.

We take reasonable and proportionate steps to prevent and remove Banned Reviews or inappropriate reviews and to ensure that the reviews are genuine and reflect the experience of real consumers (see section 4.1 above) This includes removing such reviews and updating related ratings to reflect accurate information.

● Reviews that are not about the product. - A review can only be specifically related to a product, please do not use generic reviews.

● Reviews that contain inappropriate or offensive content. - Inappropriate Content means reviews containing obscenities, profanity, non-SHEIN URLs, videos with watermarks, or other people's content or material (including excessive quoting).

● Hate Speech & Offensive Content. - We don't allow reviews that express intolerance for people belonging to identity groups including race, gender, religion, sexual preference, or nationality.

Customers are allowed to comment on products and question the expertise of authors, sellers, or other customers as long as it is in a non-threatening manner.

● Promotion of Illegal Conduct. - Reviews may not encourage or support behavior that is illegal, including violence, illegal drug use, underage drinking, and child or animal abuse.

● Positive or Negative Reviews in exchange for monetary rewards. - We don't allow anyone to submit reviews written as form of promotion, personal interest, where customers have been incentivized in any way to change their reviews, etc.

● Third parties’ references/ads or links. - Reviews shall not include the trademark, logo or picture of the products of other retailers or any external links. If you wish to write a comparative review, you can use a generic description for such comparison, such as “other retailers in the market” or “other brands”. Don’t post content if its main purpose is to promote a company, website, author, or special offer.

● Personal information. - Reviews should not contain any personal information belonging to you or a third party, so please do not include any email, phone number, address, names (beyond your username) etc.

The score is calculated using a simple average of all published reviews, excluding imported reviews from other retail platforms (e.g., Amazon) or sellers’ own websites.

By default, reviews on SHEIN are displayed using the “recommended” view, which is designed to highlight the most relevant and helpful feedback for consumers. This system uses automated analysis to assess the helpfulness of each review and takes into account various factors, such as the number of “helpful” votes from other users; whether associated images have passed image moderation; alignment with the user’s browsing language; star rating; recency; and length, among other factors. Depending on the number of reviews received for a product, there may be a limit on the total number of reviews shown. Logged-in users are able to see the full spectrum of feedback by switching to alternative display options, including sorting reviews by chronological order or filtering by star rating, color, size, or review with images.

We allow users to switch to alternative display options, including sorting reviews by chronological order or filtering by star rating, color, size, or review with images.

Violations of this policy mean that the Site and the products sold on it are less trustworthy, safe, and useful. We are therefore very strict on its application and if someone violates this policy and/or our T&Cs , we may remove their reviews/content, restrict that user’s ability to post reviews and/or suspend or terminate their account.