Global Seller Privacy Notice

Effective Date: August 29,2023
Introduction and Overview
Data protection and privacy practices are key parts of SHEIN’s business. Please take the time to read this Privacy Notice carefully to understand how we will use your personal data.
This Privacy Notice governs how Roadget Business Pte. Ltd. and its affiliates (collectively, “SHEIN” or “we”) collects information related to identified or identifiable natural persons (“Personal Information”) of employees, legal representatives, contractors, agents, officers, directors, or shareholders of companies (“Sellers” ,“Sellers’ Representatives” or “you”) who access, use, offer goods for sale on, or otherwise participates or conducts activities on, SHEIN’s marketplace (the “Marketplace” or the “Marketplace Services”). Access, use, and participation on the Marketplace is subject to the SHEIN Marketplace Services Agreement (“Agreement”). Any capitalized terms not defined within this Privacy Notice have the same meaning as they do in the Agreement.
If you reside in Mexico, “SHEIN” or “we” shall mean Moda Sinfonía, S. de R.L. de C.V., a company incorporated in accordance with the laws of Mexico, with registered office at Lago Alberto 375 floor 15-109, Col. Anáhuac I Sección, Alc. Miguel Hidalgo, C.P. 11320. This Privacy Notice is done in accordance with the principles established in the Federal Law on Protection of Personal Data Held by Private Parties and its Regulations.
The definitive version of this Privacy Notice is provided in English. The Privacy Notice is translated into other languages solely for convenience. Where the translated version and the English version conflict, the English version shall control. Notwithstanding the foregoing, if you reside in Mexico, the Spanish version shall control.
Click on the links below to go to a specific section of this Privacy Notice.
SHEIN may change this Privacy Notice from time to time to reflect changes in how we process Personal Information. Generally, SHEIN reserves the right to modify this Privacy Notice without notice to Sellers by on GSP unless required by the applicable laws or regulations. Your continued use of the Marketplace Services after the effective date of this Privacy Notice in accordance with this Section will constitute your acceptance of that change. If any change is unacceptable to you, you agree to stop using the Marketplace Services. SHEIN will provide notice and may (where required) ask again for consent to this Privacy Notice before implementing any changes which materially affect or alter how we process your Personal Information.
2.Legal Basis for Processing; Consent
3.Collection and Use of Personal Information
When you use the Marketplace on Seller’s behalf, we collect the following categories of Personal Information from you:
Purpose The Personal Information We Collect
Marketplace account creation and provision of the Marketplace Services
  • Seller or Seller’s Representative information, including company name, company type, job title / representative authority, address, postal code, phone number, email address, and contact person identity in order to register as a Seller with the Marketplace and to use the Marketplace Services.
Order fulfillment and payment processing
  • Seller or Seller’s Representative identity and contact information such as name, phone number, address, as well as financial institution account information for delivery, returns, refund, sales tax determinations and processing payment.
  • Location data at an IP address-based level, network type, network operator information and network connection status, location information, to tailor your experience in terms of displaying the appropriate local website, language, or user experience.
Seller support
  • Seller support related communication history with us via various channels, such as email, phone, to respond to Seller’s requests, as well as to keep you updated about your account and the Marketplace.
  • Seller or Sellers’ Representative contact information, to provide Seller with information, content, event invitation and other resources in order to support their best use of the Marketplace.
Marketplace enhancements
  • Seller’s or Seller’s Representative device level information, and Marketplace usage data may be collected for performance analysis, troubleshooting, debugging, security monitoring, and system maintenance, as well as setting default options, such as language;
Fraud detection and risk control
  • SHEIN may collect Personal Information submitted by you or automatically through this website (“Site”) or the Marketplace Services (collectively, the "Services”), such as browser type, device information, operating system and account setting information for fraud prevention and detection and credit risk reduction;
  • SHEIN will also collect log-in data for information security, risk control and fraud reporting.
  • If you reside in Mexico, SHEIN may collect Seller’s store address, including a valid proof of address, and invoices of the utilities and other services rendered to your store.
  • If you reside in Mexico, SHEIN may collect the photography of you holding your ID card in the Seller’s warehouse or store, or verify your identification against your ID card through a live video, under which SHEIN does not store the video footage.
Legal obligations including reducing risks of money laundering, terrorist financing and the violation of trade sanctions.
  • SHEIN processes certain Personal Information necessary for compliance with legal obligations it or its affiliates are subject to. Such Personal Information may include, transaction history, your name, address, phone number, email address, nationality, taxpayer identifier, government-issued ID, Tax ID, and your financial institution account information.
In the event you submit other Seller’s Representative’s Personal Information on their behalf to us, you shall present this Privacy Notice to those Seller’s Representatives and obtain all necessary consents from them.
Sensitive Personal Information
If you reside in the People’s Republic of China (“China”), there may be instances in which the Personal Information that you provide to us or that we collect is considered sensitive personal information under the applicable laws (e.g., bank account details, transaction history and certain identity information). We only process sensitive personal information if and to the extent permitted or required by applicable laws, including after obtaining individuals’ separate consent if required.
We will seek to protect such information rigorously using the security measures required by the applicable laws and, hence, sensitive personal information should not be processed in a way that will result in negative implications to personal rights, e.g., harm to individual’s reputation, physical or mental health, personal or property security.
Our services are not directed to, and we do not knowingly collect Personal Information from, children under the age of 16 or minors (as defined by applicable national laws). If a minor has provided us with Personal Information without parental or guardian consent, the parent or guardian should contact us immediately to remove the relevant Personal Information and de-register the minor.
If we become aware that a minor has provided us with Personal Information, we will take steps to promptly delete such information from our files. As described further in our Agreement, please do not upload photographs showing other people, in particular if they are minors.
5.Sharing Your Personal Information
We may disclose and share your Personal Information with the parties as described below:
5.1 Internal SHEIN Sharing. SHEIN is part of a broader group of companies collectively referred to as the “SHEIN Group”. SHEIN may share your Personal Information with other members of the SHEIN Group to conclude or fulfill contracts and other legitimate interests to fulfill lawful contracts.
5.2 Legal and Regulatory Compliance. SHEIN may share or disclose Personal Information to meet or comply with its legal and regulatory obligations, and to comply with valid, enforceable legal requests.
5.3 Consent. SHEIN may share or disclose Personal Information collected from you for other reasons not set out in this Privacy Notice with your separate consent.
5.4 Service Providers. SHEIN may share your Personal Information collected with third party services providers who provide logistics services, fraud prevention and risk control services or legal compliance services. We strive to ensure that our third-party service providers can only use the Personal Information collected from Sellers for the purposes for which it was provided to them and to the extent necessary for such purposes, in accordance with our written instructions.
5.5 Payment Service Providers. SHEIN may share your Personal Information with third-party payment services providers who provide payment processing and remittance services to you in accordance with the agreement between you and them. Independently from SHEIN, the third-party payment services providers are the controllers of such Personal Information and responsible for any processing that they perform after we have shared such Personal Information with them in accordance with the applicable laws and their privacy policy.
5.6 Buyers on the Marketplace. Where required by applicable laws or regulations, SHEIN may share Seller’s information including name, business address, business email address with buyers on the Marketplace for compliance with the legal obligations.
5.7 Corporate Transactions. In the event of a merger, acquisition, or reorganization, SHEIN may share Personal Information collected from Sellers with the acquiring or surviving entity. We will notify the relevant individuals of the name and contact information of the recipient of the transferred Personal Information.
6.International Data Transfers
SHEIN may transfer your Personal Information outside of your country of residency, including to the United States, member states of the European Union, Singapore and/or China. Such transfers are made pursuant to appropriate safeguards as permitted under applicable law and standards including legally binding data sharing agreements amongst and between SHEIN affiliates, and they are performed to provide and facilitate the Marketplace. For these transfers, we rely on appropriate safeguards as permitted under applicable data protection laws such as Standard Contractual Clauses and/or perform such transfers in compliance with recognized statutory derogations or exceptions. If you do not want Personal Information that you submit to be transferred to, processed, or maintained outside of your country of residency, you should immediately stop accessing or using the Services. For further details about these transfers and the safeguards that we use to facilitate such transfers, please contact us in accordance with our contact information below. If you reside in China, you may request more detailed information on those organizations to whom Personal Information may be shared, including contact information, processing purposes, processing methods and types of Personal Information by contacting us in accordance with our contact information below.
7.Security Precautions
We maintain industry-standard physical, technical and administrative measures to prevent unauthorized access to, use or disclosure of your information.
The Internet is not an absolutely secure environment. We strongly recommend that you use a secure method and use a complex password to help us ensure the security of your account. We also strongly advise that you neither share your password with others nor re-use passwords on our Services that you use on other sites or apps, as doing so increases the likelihood of your being the victim of a credential stuffing attack or other malicious cyber behavior. If you feel that the security of your account or personal data has been compromised, please immediately contact us by using the method described in Section 11 below.
8.Individuals’ Data Rights
You may exercise certain individual rights over your Personal Information, based on applicable laws. In order to exercise individual rights, please contact us by using the method described in Section 11 below. SHEIN is committed to safeguarding Personal information, and to respecting individual data rights in accordance with this Privacy Notice and as set forth below:
  • Access, Rectification, and Portability of Personal Information. You may have the right pursuant to applicable data protection laws to correct or update your Personal Information, object to the processing of your Personal Information, ask us to restrict processing of your Personal Information, or request the portability of your Personal Information. To protect the privacy and the security of your Personal Information, we may request data from you in order to enable us to confirm your identity and your right to access such data, as well as to search for and provide you with the personal data we maintain upon your request. There are instances where applicable laws or regulatory requirements allow or require SHEIN to refuse to provide or delete some or all of the personal information that SHEIN maintains.
  • Withdrawal of Consent. You have the right to withdraw your consent to processing under this Privacy Notice by contacting SHEIN. Withdrawal of consent may limit your ability to use the Services.
  • Data Deletion Requests. If you withdraw your consent to processing under this Privacy Notice by providing written notice to us, you may request deletion of your Personal Information. Individuals may similarly request deletion of Personal Information if they believe (a) the purposes of collection of such data have been fully met or cannot be met, or such information is no longer necessary for achieving the purposes of processing; (b) SHEIN stops supporting or providing the Marketplace; or (c) SHEIN’s processing deemed to violate applicable laws or regulations. Please take note that notwithstanding any data deletion rights exercised in accordance with this section, SHEIN may be obliged by its legal obligations to retain certain data about you. Any personal information retained will continue to be protected in accordance with this Privacy Notice.
If you reside in China, you have the following additional right in relation to the Personal Information that SHEIN processes under this Privacy Notice:
Right to request explanation. You have the right to request us to explain our processing rules for Personal Information.
To ensure security, SHEIN will process any request in a timely manner and within the required timeframe after verifying an individual’s identity.
With respect to your Personal Information processed by the third-party payment service provider as set forth in Section 5.5, to exercise your rights under the applicable laws, you may contact them directly or may submit your request to SHEIN who will forward the requests to the third-party payment service provider, provided, however, that SHEIN will not be responsible for the third-party payment service provider’s acts or non-acts in response to your request to them.
9.Data Retention Practices
SHEIN retains your Personal Information collected only for as long as necessary to satisfy the purpose for which the Personal Information was collected. For instance, if SHEIN collects your contact information in connection with Seller’s use of the Marketplace, SHEIN will retain that information if that you remain as a point of contact.
10.Third-Party Websites
Our Site and other platforms may contain links to third-party sites. This Privacy Notice does not apply to those third-party sites. We recommend that the privacy notices of any other sites that are visited are read as we are not responsible for the privacy practices of those sites.
11.Contacting Us
Our Privacy Office can be contacted via email at or at our postal address below in writing:
SHEIN Privacy Office
757 S. Alameda Street, Suite 340
Los Angeles, California 90021