Launched in 2017, REDEFINITION is a brand that caters to urban fashion lovers who are culturally diverse—influenced by Afro-pop, hip-hop, K-pop culture, and Japanese street style. The designer was born and raised in Zimbabwe and moved to the US in 2006. After graduating college with a bachelor's in fashion design, the designer gained experience producing obstacle course racing gear, designing swimsuits, and organizing fashion exhibits that showcased up-and-coming fashion designers. The designer is currently working on custom designs when not creating capsule collections. Their goal is to inspire people to explore different cultures and create extraordinary experiences through fashion!