3. Do's & Don'Ts
Note: Our collaboration with you must adhere to the following Do's & Don'Ts:
● DO pronounce our brand name correctly, e.g. SHE-IN ● Write words in capital letters only: e.g. Correct: SHEIN, Incorrect: Shein/SheIn/shein
● Film high-quality video(s) in HD Resolution
● DO be authentic- allow your own personality and sense of style to shine through
● Keep Artist-Generated Content posted permanently
● Artists should ensure that any third-party materials used in Artist's Service, such as artwork, music, fonts, etc., have been authorized for use. In the case of the artist providing services on TikTok, Artist should ensure that the music materials fall within the scope provided in the following link:
https://ads.tiktok.com/business/creativecenter/music/pc/en
https://www.musicbed.com
https://elements.envato.com/
https://artlist.io
https://www.canva.com/en/
https://www.premiumbeat.com/
https://www.soundstripe.com/
● Artist shall include advertising tags, such as #ad or #SHEINpartner, in any promotional posts on Instagram (IG) and TikTok (TT), and shall verbally mention the sponsor in sponsored videos on YouTube (YTB). If the Artist's country of residence has stricter requirements, the applicable laws of their country shall prevail Don'ts Are there any specific brand DON’Ts? DON’Ts :
● Prohibit referring to any other brand or showing any other brand logos.
● Prohibit comparing our products with any other products (whether or not the brand message has been blurred) and making statements that are that unfavorably.
● Prohibit the dumping of our products on the ground and any behavior that may look like excessive consumption.
● Prohibit unfavorable remarks about our brand on any occasion and on any social channel. ● Avoid talking about "cheap" products. Instead, say "affordable" or "accessible."
● Avoid describing or dictating that the brand is a Chinese company in a way that sounds derogatory or makes customers doubt the quality of the product. ● Avoid pornographic, controversial, and political content in the post.
● DON'T use abusive or foul language.
● Don't archive, remove, modify, or edit the Artist-Generated Content and its description from Artist’s social media pages without the company’s expressed written permission prior to posting.
● Don't display or reveal any confidential information which is proprietary to the Company and not publicly known and of which the Artist becomes aware, including but not limited to, contracts, policies, codes of conduct, commercial cooperation information, fees, or any documents marked as confidential.