BECCI is an emerging independent label by Becki Ball. Based in Norfolk, UK, BECCI specializes in vibrant womenswear featuring unique prints inspired by culture and art. With a focus on bold silhouettes and color, empowering the wearer is integral to the label. Prints have been hand-painted using alcohol inks, combined with digital illustrations, primary photographs, and Japanese text—all digitally edited together. Japanese words have been subtly incorporated and have deeper meaningful messages and phrases behind them. “Ikigai,” for example, is about finding your passion in life and discovering what motivates you.