Version: [6 February 2026]

1. INTRODUCTION

We encourage you to share reviews of purchased products on the SHEIN website, as this can help other users learn more about the product and decide if it is right for them.

All SHEIN product reviews published on the SHEIN platform are submitted by users who purchased the product through their SHEIN account. This ensures that all published SHEIN reviews come from verified transactions.

Speak honestly: We look forward to your honest opinion about the product. The review should be authentic, positive or negative. We do not remove reviews because they are very important. The review should concern the purchased and used and/or returned product. SHEIN will not tolerate any reviews aimed at misleading or manipulation, nor will we award additional points for positive reviews. Fake reviews and recommendations are not allowed.

Content published as reviews is considered "User-generated content" in accordance with our Regulations . If you want to learn more about SHEIN's rights to User-generated Content, please refer to the Terms and Conditions. Content will be subject to this Policy as well as the Terms and Conditions.

Never we do not pay our users for writing positive reviews of products sold on SHEIN.. By writing any review (positive or negative), you are eligible to receive SHEIN Bonus points. Click link , to understand under what circumstances and how many Bonus Points you can receive, how to use them and whether you are subject to any restrictions/exclusions while earning them.

2. WHO CAN WRITE A REVIEW AND WHEN?

2.1 SHEIN Reviews

Only users who:

(a) are logged into their account (and thus verified); and

(b) successfully made payment for the given order; and

(c) Your order will be marked as delivered by the logistics carrier or 20 days after the order is placed, whichever comes first,

they will be able to write a review of the product(s), within this order.

The ability to publish a review is linked to SHEIN's ability to assign order history to a user account, which ensures that reviews can be published only in relation to products actually purchased.

If the user does not confirm the payment for the order, they will not be able to publish a review regarding the product purchased within that order, because the "Publish comment" or "Comment" option will not be available if it is not possible to verify that the purchase has been finalized. After submitting a comment, it cannot be updated or changed. You can publish a review for any purchased and received product within 6 months of placing the order. After this period, it will not be possible to publish a product review. After submitting a comment, it can no longer be updated or changed.

A product with the same SKU (or product reference number) in an order can be reviewed only once.

2.2. Imported reviews

Sellers have the right to import reviews from other marketplaces (e.g. Amazon) or from their own websites.

Such reviews are clearly marked on the product detail page as “REVIEWS FROM OTHER PLATFORMS” so that users can easily distinguish them from reviews submitted by SHEIN customers.

3. HOW TO WRITE A GREAT REVIEW?

1. Description: describe your feelings about the product, the type of material, application... and whether you recommend it. Provide other users with valuable information.

2. Attach a photo: you can send a clear photo of the product. Even better if it is a photo showing a body part wearing the product. It shows how the product looks in reality.

3. Not too short, not too long: Written reviews should contain at least 20 words and are limited to 1000 words. The ideal length is from 75 to 500 words.

In each product review, we will ask you to choose a rating option from 0 to 5, where 5 stars is the most satisfying option. This will help calculate the total product score, as described below.

3.1. It is recommended:

•Upload 3 images

•Use comment tags

•Ensure that the images are clear

3.2. How to earn Bonus points?

Any reviews published on the site (positive or negative) allow you to earn Bonus Points in accordance with the Bonus Points Policy.

You only need to:

(1) Meet the word count requirement, +5 points

(2) Upload image(s), +10 points

(3) Enter full size information, +2 points

4. REVIEW PRINCIPLES

4.1. Verification and moderation of reviews

SHEIN uses various measures to ensure that reviews are authentic (i.e., linked to verified transactions) and comply with this policy:

•Only users who have purchased and received the product through their SHEIN account can submit a review regarding this product.

•Reviews are subject to automatic checks for prohibited content (e.g., profanity, text unrelated to the product, links). See rules and restrictions in point 4.3 below.

•Accounts showing unusual activity (e.g., a large number of reviews in a short time) are flagged for further analysis.

•Reviews marked for verification are checked manually, and furthermore random checks are conducted.

•Users can also report reviews that do not relate to a given product or contain inappropriate content, using the "Report" icon visible next to each review.\

•Reviews deemed to violate this policy may be removed. Violations may also result in the suspension of the user's account.

We also conduct checks on imported reviews to ensure transparency and detect manipulation attempts, including through manual verification of review consistency with a given product and assessment of their authenticity, as well as monitoring suspicious patterns. In the case of detecting suspicious activity, such as coordinated review campaigns or unusual seller actions (e.g., importing exclusively 5-star reviews or using templated content), the Product Review Team may conduct an additional investigation and, if necessary, remove incorrect reviews.

4.2. How long does it take to publish my review online?

After submitting a review, it will be checked manually and/or electronically and published on the site usually within 72 hours, if it complies with the current review policy and our Terms and Conditions. This time may be slightly extended if the review contains photos, please be patient.

4.3. Are all reviews published? Why was my review rejected or removed?

Yes, we will publish all reviews that comply with this policy and our Terms and Conditions – both positive and negative.

If, however, we find that the review violates this policy and/or our Terms and Conditions (e.g. is fake, sponsored or inconsistent with the rules), we will not be able to publish it. Similarly, if such a review has already been published, it will be removed. Before publishing a review, make sure that you have read our rules and restrictions regarding reviews. If you are not satisfied with the fact of non-publication or removal of the review, you can file a complaint through our Customer Service Department.

For full clarity: we never remove reviews solely because of their negative nature, nor do we limit the ability of customers to post negative reviews.

We take reasonable and proportionate measures to prevent the publication and to remove prohibited or inappropriate reviews, and to ensure that published opinions are authentic and reflect the experiences of real consumers (see point 4.1 above). This includes removing such reviews and updating associated ratings to provide reliable information.

Product reviews displayed for this item may include reviews of products that offer identical features to the product currently viewed by the consumer.

4.4. Principles and limitations

If the review does not meet the requirements of this policy and/or our Terms and Conditions, it will be rejected or removed:

Personal: Come from the purchaser and user of the product

- Custom: Write a review in your own words.

- Sincere: Be honest and present your personal views on the product

Concentrated: Identify and review one product at a time, instead of mentioning multiple products at once.

About: Discuss only the product.

- Concise: Be clear and practical – remember that reviews are meant to help other users decide whether the product is right for them or not.

•Which do not concern the product. - A review may only concern a specific product, please do not use general reviews for all products, we must ensure the credibility of reviews.

•Containing inappropriate or offensive content. - Inappropriate content means reviews containing profanity, profanity, non-SHEIN URLs, videos with watermarks or content or materials of other people (including excessive quoting).

•Containing hate speech and offensive content. - We do not allow reviews that express intolerance for people belonging to identity groups, including race, gender, religion, sexual preference, or nationality.

•Customers may comment on products and challenge the knowledge of authors, sellers or other customers, as long as it is done in a way that does not threaten anyone.

•Promoting illegal conduct. - Reviews may not encourage or support illegal behavior, including violence, drug use, underage drinking, and abuse of children or animals.

•Containing positive or negative reviews in exchange for monetary rewards. - We do not allow the submission of reviews written for promotional purposes, for personal motives, or in situations where customers have been encouraged in any way to change the content of their reviews..

•Containing references/advertisements or third-party links. Reviews may not contain trademarks, logos, or product photos of other retailers, nor any external links. If you want to write a comparative review, you can use a general description for such a comparison, such as "other retailers on the market" or "other brands." Do not post content whose main purpose is to promote a company, website, author, or special offer.

•Personal data. - Reviews should not contain any personal data belonging to the user or third parties, therefore please do not include email addresses, phone numbers, addresses, names (except for the username), etc.

4.5. How is the average score or product rating calculated?

The score is calculated systematically based on the total score given by each customer who purchased the product and confirmed the order for the same standard product unit (SPU).

4.6. How is the display order of reviews determined?

By default, reviews on SHEIN are displayed in the "recommended" view, which aims to highlight the most relevant and helpful opinions for users. This system uses automatic analysis to evaluate the overall quality of each review and takes into account various factors, such as the number of "helpful" votes cast by other users, the compliance of photos with moderation rules and the matching of the review language to the user's browsing language.

We also enable users to change how reviews are displayed, e.g., to chronological order, so they can familiarize themselves with the full range of opinions.

5. CONSEQUENCES OF VIOLATION

Violation of this Policy means that the site and the products sold on it are less trustworthy, safe, and useful. Therefore, we are very rigorous about its application, and if someone violates this Policy and/or our Regulations, we may remove their reviews/content, restrict this user's ability to post reviews and/or suspend or close their account.

If such a violation also constitutes a violation of applicable laws, we may be forced to refer the matter to local authorities, which may lead to legal action and civil and criminal sanctions.