Help Center
  • Program Overview
  • Registration
  • Authorization & Verification
  • Collaboration
  • Order & Delivery
  • Post Submission
  • Post Review
  • Policy
1. What is SHEIN Creator Center?

The SHEIN Creator Center is a platform developed by SHEIN to streamline and optimize influencer (creator) operations. It is designed to allow influencers to register, participate in campaigns, and manage collaborations with the brand. You will get free gifts and rewards after you join in our campaigns in the program.

2. Who is eligible to join the SHEIN Creator Center?

We are delighted that you're interested in our program! At this stage, participation is primarily by invitation. Eligible creators will receive an official invitation from us. We will send the invitation through official channels, such as an email address with the shein.com domain.

3. Do's & Don'Ts

Note: Our collaboration with you must adhere to the following Do's & Don'Ts:
● DO pronounce our brand name correctly, e.g. SHE-IN ● Write words in capital letters only: e.g. Correct: SHEIN, Incorrect: Shein/SheIn/shein  
● Film high-quality video(s) in HD Resolution  
● DO be authentic- allow your own personality and sense of style to shine through
● Keep Artist-Generated Content posted permanently
● Artists should ensure that any third-party materials used in Artist's Service, such as artwork, music, fonts, etc., have been authorized for use. In the case of the artist providing services on TikTok, Artist should ensure that the music materials fall within the scope provided in the following link:
https://ads.tiktok.com/business/creativecenter/music/pc/en
https://www.musicbed.com
https://elements.envato.com/
https://artlist.io
https://www.canva.com/en/
https://www.premiumbeat.com/
https://www.soundstripe.com/
● Artist shall include advertising tags, such as #ad or #SHEINpartner, in any promotional posts on Instagram (IG) and TikTok (TT), and shall verbally mention the sponsor in sponsored videos on YouTube (YTB). If the Artist's country of residence has stricter requirements, the applicable laws of their country shall prevail Don'ts Are there any specific brand DON’Ts? DON’Ts :  
● Prohibit referring to any other brand or showing any other brand logos. 
● Prohibit comparing our products with any other products (whether or not the brand message has been blurred) and making statements that are that unfavorably.  
● Prohibit the dumping of our products on the ground and any behavior that may look like excessive consumption.  
● Prohibit unfavorable remarks about our brand on any occasion and on any social channel. ● Avoid talking about "cheap" products. Instead, say "affordable" or "accessible."
● Avoid describing or dictating that the brand is a Chinese company in a way that sounds derogatory or makes customers doubt the quality of the product. ● Avoid pornographic, controversial, and political content in the post.  
● DON'T use abusive or foul language.
● Don't archive, remove, modify, or edit the Artist-Generated Content and its description from Artist’s social media pages without the company’s expressed written permission prior to posting.
● Don't display or reveal any confidential information which is proprietary to the Company and not publicly known and of which the Artist becomes aware, including but not limited to, contracts, policies, codes of conduct, commercial cooperation information, fees, or any documents marked as confidential.

4. How to register through the invitation link?

You will need to use your SHEIN account to register as a Creator Center user. If you don’t have a SHEIN account yet, you’ll need to sign up first.

5.Which countries are eligible for this program?

At this stage, we will be sending invitations to eligible creators in available countries, with other countries coming soon. If you're interested in our program, stay tuned!

6. How can I access SHEIN Creator Center homepage after registration?

At this stage, once we invite you and your onboarding is successful, you can access the Creator Center through the link we send you.

7. How many social accounts can I authorize ?

You need to select at least one account from the authorized channels for authorization to have a chance to participate in our campaign. Once you enter the campaign and confirm the collaboration, if you plan to submit post links from multiple platforms during the collaboration, you will need to authorize multiple accounts beforehand. We always recommend using a public account that you can prove ownership of as the authorized account for participating in the SHEIN Creator Center.

8. Why did I receive a notification like 'Authorization Failed' ?

During the authorization request process, we may encounter technical issues that result in authorization failure. In such cases, please contact the email address used in past collaborations, or reach out via the "Contact Us" email in the "Me" tab. Our team will assist you with the issue.

We recommend using a core account with public data and verifiable ownership as your authorized account for participating in the influencer program.

9.How will I know if my verification is successful?

Once you successfully authorize your account, the platform will review it. You can check the verification status of your account in real-time. If it shows as "verified," you will be able to independently sign up for campaigns in the campaign list.

10. Where can I manage my social media account authorizations?

Our system will recognize the accounts you’ve previously authorized and display them when we invite you or when you apply for campaigns. If you would like to manage your social media accounts, you can also add them under the "Me" tab in "Social Media Accounts.

11. Where can I find the campaigns I've joined?

You can find the activities you have joined in under the "My Collab" section on the SHEIN Creator Center homepage.

12. How do I join a campaign?

There are two ways to join our activities: 
① We send you an campaign invitation, which you can find by going to SHEIN Creator Center Home Page -> My Collab -> To be accepted. Here, you can view the details of any invitations we’ve sent you. After reviewing, you can respond by selecting Accept if you’d like to join.
② You can also apply for activities you’re interested in by navigating to Campaign List -> Join -> Apply and choosing the accounts you’d like to participate with. Once we review your application, you can proceed with further steps to join the campaign.

13. What accounts are eligible for applying for a campaign?

Once your account authorization is complete and verified by the platform, all accounts showing as "verified" could be choose to apply for selected campaigns. You can find the available campaigns in the campaign list.

14. How can I find a campaign details and posting requirements?

Our activities require you to follow specific standards for posting. Therefore, once you enter the Campaign Detail page, we will guide you on the necessary steps for participation.

You will typically see four sections: I. Campaign Introduction, II. Order Management, III. Post Guideline, and IV. Post Management. In your selected activity, go to Campaign Introduction to learn the details. You can also view posting requirements in Post Guideline -> Post Requirements. Please be sure to follow the posting requirements accurately.

15. How do I know a campaign's post date? Do you have time limitation for posting?

Yes, and each campaign has a specific posting period. You can find this information in Campaign Introduction and on the campaign list on the homepage. For example, in a selected activity, go to Join Campaign -> Campaign Introduction to view the posting date.

A friendly reminder: we have strict time limits for posting. Each campaign may have different deadlines, so please pay attention to the posting dates for each campaign and add content promptly in Post Management within the required timeframe.

16. I applied to join a campaign, when will I know if my account is approved?

When you apply to join in a campaign, we will review whether your account meets the requirements for that campaign. When the campaign you applied for is in the My  collabs -> pending approval status on the homepage, it means your account has entered the review process. After that, you can check the review status of your account in the Campaign Introduction. If your account is rejected, it simply means that your account may not be suitable for participating in this campaign; however, this only pertains to the specific campaign you applied for and does not affect your ability to apply for other campaigns in the future.

17. Where can I order products?

If you have been invited to the campaign or have passed the review, you will gain access to the product selection feature "Select Free Products" on the 'Campaign Detail' page - 'Campaign introduction' and can start selecting products. Once your order is successfully placed, you can track its progress in 'Campaign Detail' - 'Order management' or in the 'Me' tab - 'My Orders'. We have provided you with a corresponding product selection amount. When placing your order, you can check your ordering limit by locating the gray amount figure to the right of "Total Price".

18. Can I split my order for any reason?

You will have two ordering opportunities within our selection amount. You can reasonably arrange your circumstances during these two orders (such as splitting delivery and changing the address).

19. Where can I track my order?

After successfully placing an order, you can find a summary of the order progress in 'Campaign Detail' - 'Order Management.'

If you want to see the logistics details of the order, please go to 'Me tab' - 'My Orders.' There, you will see all your orders. Click the filter button in the top right corner, enter 'Order Filter,' and select the campaign you want to inquire about. Choose the order for the specific campaign, click to enter, and view the order summary information. Then click 'Track' to see the current logistics progress of the order for the campaign you are inquiring about. Sometimes your order may include multiple packages, so please pay attention to the 'Package' section of the 'Track' page and confirm the range you need to check.

20. Can I change my address after submitting my order?

It is with regret to inform you that currently, we are unable to support address modifications once an order is placed in the Creator Center. Please double-check your address before confirming your order. To accommodate your need for flexibility, we allow you to add multiple addresses and make necessary modifications to them before placing an order. Please follow the steps below to add or modify addresses:

I.Add a New Address: Go to ‘Me’ page > ‘My Address’> click on your existing address information > click ’My Address‘ to add a new shipping address.
II.Modify an Address:Go to 'Me' page > 'My Address', click 'Add A Shipping Address' > Enter 'My Address' to edit the address, and click 'Save' to save it. When you need a default address for placing orders and receiving goods, you can click 'Make Default' and select the default address.

21. Why is an item missing from my package?

We are sorry to hear that you are experiencing this situation. Please contact us via the email in 'Me tab' - 'Contact Us,' and our team will assist you.

22. Where are the product IDs for my order?

You can find the "Product ID" on the product details page when placing your order.
After placing your order, you can also find it by going to "Campaign Detail" and then "Post Guideline".

23.I want to upload my post link. Where can I submit it?

Our campaign has specific posting requirements. Once you've finished preparing your content and are ready to post: go back to the 'Home' page - go to 'My Collab' and find the campaign you selected - enter the 'Campaign Detail' page and select 'Post Guideline' - before posting, please go to the 'Post Guideline' interface - find 'Post Requirement'. Here you can review the required copy or click 'Copy text to share' to copy and paste it - copy the 'Product Info' below (If you received a gift with purchase) - once you have completed your post according to the requirements, return to the 'Post Guideline' interface - click 'Submit Your Post' - include your 'Post Link' and any relevant products - click 'Submit'. This will upload your first post for that channel. To upload to other channels or add more content, go to 'Post Management' and click 'Submit Your Post' at the bottom.
Note: Please ensure your content includes the required tags. Our posting guidelines are based on regional advertising laws, social media platform copyright policies, and content safety requirements.

24. How can I manage the number of posts I upload?

When you participate in the campaign, you are required to fulfill the content upload quantity requirements for the specified channels. If you have any special needs, please contact us via the email in 'Me tab' - 'Contact Us,' and our team will assist you.

25. How will I know if my post gets approved?

After you upload your video link, we will review the content. During this time, you will see the status of your uploaded content displayed as ‘Under Review’ to the right of the channel content link in 'Campaign Detail' - 'Post Management' - 'My Post'. We will provide the following results for uploaded content:
Rejected: The review was not successful, and we recommend re-uploading.
Approved: The post was approved, and no modification is needed.
Modifications Required: The review found areas for improvement in the content.
If your content status is ‘Approved’, this means your content has passed the review. If the status is ‘Rejected’ or ‘Require Improvement’, please modify your content according to our campaign posting requirements.

26. Why was my uploaded post rejected?

You can find the reason for rejection in the 'Rejected' feedback within the post review. Also, please double-check: You posted within the campaign's required post date and that you followed all 'Post Requirements'.
Friendly Reminder: Before uploading, please go to 'My Collab', find your chosen campaign, and enter the 'Campaign Detail' page. Select 'Post Guideline' and locate 'Post Requirement'. You can review the required copy or click 'Copy text to share' to copy and paste it. Remember to copy the 'Product Info' below.( If you have a gift with purchase)

27. What‘s the 'invited accounts' under the campaign?

You have two ways to participate in our activities:
I. We send you a campaign invitation.

II. You can also apply for campaign that interest you. Accordingly, the participation process will vary slightly in terms of account authorization depending on the method you choose.

*Invitation Mode: We will list the accounts we expect to collaborate with, which will require your confirmation under 'Invited Accounts'. However, we also welcome you to use other accounts that were not specifically invited. At this point, you can add or authorize these additional accounts when confirming your invited account, which will be labeled as 'Other Accounts'.

*Application Mode: The account you use to participate in an campaign will need to be selected or added for authorization review. In this case, your account will fall under 'Authorized Accounts', and we will confirm whether it meets the campaign participation requirements.