| To create an account with us and manage your account, in order to provide you with our Services; | - Contact details, including email address and password, to register you on our Site or App.
| Necessary for the performance of a contract or to take steps at your request prior to entering into a contract |
- Profile information, including your style preferences, if you choose to provide them voluntarily for personalization purposes.
| Consent |
| To fulfill or process orders; | - Identity and contact information such as name, phone number, and shipping address, as well as financial or account information for delivery, returns, refund processing, tax calculation, and payment transactions;
- Transaction details, such as return and refund information, gift card details, and order history within our Services, to perform basic functions including processing your payment and return requests, and keeping you informed about order status and shipping progress.
| Necessary for the performance of a contract or to take steps at your request prior to entering into a contract |
- Location data at the IP address level, to personalize your experience by displaying the appropriate local website, language, or user experience.
| Our legitimate interest to better understand you, to maintain and improve the accuracy of the information we hold about you, and to better promote or optimize our Services |
| To provide customer service and support, or to provide you with service-related communication; | - Photos you upload to our Services in accordance with our Terms of Service, to provide product advice and to allow you to voluntarily show other potential customers how items look when purchased or worn.
| Consent |
- Your communication history with us through various channels, such as email, phone, social media, mail, instant chat, and our customer service platform, in order to respond to your requests and keep you informed about your account and the Services.
| Our legitimate interest to better understand you, to maintain and improve the accuracy of the information we hold about you, and to better promote or optimize our Services |
| To undertake marketing, advertising, or other promotional activities; | - Contact details, such as phone number and email address, for telemarketing and email marketing;
- Non-directly identifiable device identifiers, operating system data, and cookie information, to guide and measure the effectiveness of our advertising;
- Data regarding how you use our Services (such as browsing behavior, adding items to your cart, saving items in your cart or otherwise, placing and returning an order), for market research, statistical analysis, and displaying personalized advertisements based on your activities on our website and implied interests;
- Contact and identity information, such as name, email address, and phone number, when you voluntarily choose to participate in a contest, market research, event, or other marketing campaigns organized by us through the Website, the Apps, or the Services;
- To share your Personal Information with external service providers to advertise our Services and/or products on our Site and/or App.
| Consent |
- Postal address for sending advertising brochures via traditional mail to the address of individual customers who have previously purchased products on the Site or App.
- No promotional materials will be sent to individuals who are listed on national lists such as the Do Not Call register, or who use email preference Services. These are reviewed and updated based on applicable national legal requirements.
| Our legitimate interest is to better promote or optimize our Services |
| To improve our product or service, or for personalization; | - Collecting your device data and usage data on our website or app for error analysis, troubleshooting, system maintenance, as well as setting default options for you, such as language and currency;
- When you optionally provide this information, we may collect general personal data that cannot identify you, such as body shape, height, chest/waist/hip circumference, and weight. This information may be used, for example, to recommend clothing sizes or styles, personalize your experience, or predict the best fit;
- To share your personal data within our corporate organization for our business needs and personalization;
- Collecting your 'like' data and customer ratings when you are asked about your preference between two items, to provide settings based on your preferences;
- Displaying information you choose to post in public areas of the Services, such as a customer review.
- Collecting your approximate or precise location data (based on your IP address, location permissions on your device, or provided addresses) to direct you to the most suitable SHEIN site or pick-up store, and to provide you with other location- or delivery-related personalization and recommendation features. You can update your Location Services settings directly in your device settings.
| Our legitimate interest to better understand you, to maintain and improve the accuracy of the information we hold about you, and to better promote or optimize our Services |
| To prevent and investigate fraud and other illegal activities; | - Information automatically collected through the Services, such as browser type, device information, operating system, and account settings information for the prevention and detection of fraud, and the reduction of credit risks;
- Login information for managing security risks and reporting fraud;
- Billing address to verify payment details.
| Our legitimate interest is to prevent and investigate fraud and other illegal activities |
| To comply with legal or regulatory requirements; | - Identity information, such as ID or passport-related information, for customs clearance purposes;
- Transaction history and certain identity information to handle and resolve legal disputes, for regulatory investigations, and to comply with legal requests from a competent enforcement authority or court.
| Compliance with legal obligations or your vital interests |
| Other purposes. | - We may use your data for any other purpose that you have been informed of before you first provided your Personal Data to us, or that is reasonably necessary to provide the Services or other related products and/or services you have requested, with your consent or at your direction.
| Consent |