About Us

SHEIN is a global fashion and lifestyle e-tailer dedicated to making the beauty of fashion accessible to everyone. We utilize on-demand manufacturing technology to connect suppliers with our flexible supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers worldwide. From our global offices, we reach customers in over 150 countries. Visit www.SHEIN.com for more information about m.shein.com/nl .

SHEIN at a glance

Our story

We believe that the beauty of fashion should be accessible to everyone, not just the privileged few. When the company was founded in 2012, we realized that fashion companies had to choose between offering choice or reducing inventory and waste. So, we decided to change that by taking the lead in developing alternative processes and technologies to bring fashion into the future.

Our customers are at the heart of our business model, helping us grow to a team of nearly 10,000 employees in over 150 countries in less than ten years. Our digital-first model reaches customers where they are: on mobile devices, online, and on social media. We've become one of the most popular shopping apps and continue to engage customers by offering multiple content streams directly within the SHEIN platform and delivering the best online shopping experience.

The beauty of fashion, accessible to everyone

Consumers no longer follow a single standard for what is considered "fashionable" or "beautiful." We believe that the clothes we wear reflect our personalities, and we want to empower everyone to discover and express their individuality. To do this, SHEIN creates a wide selection to suit every mood or occasion.

Stimulating technological innovation

SHEIN's mission is to lead the industry and bring fashion into the modern era. We use advanced technologies and processes in our designs and sourcing to stay informed about consumer demand, produce goods on time, and deliver them quickly worldwide. By developing our own logistics and e-commerce technology, we are changing the fashion world and improving outcomes for manufacturers, suppliers, and consumers.

To meet demand, we have developed a fully digital supply chain that seamlessly and quickly delivers products to our customers worldwide. We use our own software to track sales and communicate with our factories in real time to order in small batches. Our digital supply chain is the core of our business model and allows us to offer a wide range of trendy models without excessive inventory waste and without making customers wait weeks for their orders to be delivered.