Fashion designer ChaKiva Latrell has always had an undeniable passion for opulence and glamour. As a former pageant queen, ChaKiva has an affinity for sequins, rhinestones, fine beading, and anything that sparkles and shines. She loves incorporating these elements into her personal wardrobe both on and off the pageant stage. In 2018, ChaKiva began designing styles for pageant, prom, and bridal under her namesake the ChaKiva Latrell Luxe Collection. She describes her design aesthetic as a juxtaposed mix of raw edginess and the softness of pure luxury which is beloved by women of all shapes and sizes.