To create an account with us and to manage your account, to provide you with our Services; | - Contact information, including email address and password, to register with our Site or App.
| Necessary for the performance of a contract or to take steps at your request prior to entering into a contract |
- Profile data, including your style preference, if you voluntarily choose to provide it for personalization purposes.
| Consent |
To fulfill or process orders; | - Identity and contact information such as name, phone number, and shipping address, as well as financial information or payment account information, for delivery, returns, refund, sales tax determinations, and payment operations;
- Transaction details, such as return and refund details, gift card number, and order history, in our Services, in order to fulfill basic functions, including processing your payment and return requests, and keeping you informed of the order status and shipping logistics.
| Necessary for the performance of a contract or to take steps at your request prior to entering into a contract |
- Location data at an IP address-based level, to tailor your experience in terms of displaying the appropriate local website, language, or user experience.
| Our legitimate interest to better understand you, to maintain and improve the accuracy of the information we store about you, and to better promote or optimize our Services |
To provide customer service and support, or to provide you with service-related communications; | - Photographs you upload to our Services in accordance with our Terms and Conditions, to provide product advice and to allow you to voluntarily show other potential customers what items may look like when purchased or worn.
| Consent |
- Your communication history with us via various channels, such as email, phone, social media, mail, instant chat, and our customer service platform, to respond to your requests, as well as to keep you updated about your account and the Services.
| Our legitimate interest is to better understand you, to maintain and improve the accuracy of the information we store about you, and to better promote or optimize our Services |
To undertake marketing, advertising, or other promotional activities; | - Contact information, such as phone number and email address, for telemarketing and email marketing purposes;
- Non-directly identifiable device identifiers, operating system information, and cookie information, to direct and measure the effectiveness of the advertising we offer;
- Data about how you engage with our Services, such as browsing, adding to your shopping cart, saving items, placing an order, and returns) for market research, statistical analysis, and the display of personalized advertising based on your activity on our site and inferred interests;
- Contact and identity information, such as name, email address, and phone number, when you voluntarily enter into a competition, market survey, event, or other marketing campaigns organized by us;
- To share your personal data with third-party service providers to advertise our Services and/or products on our Site and/or App.
| Consent |
- Postal address to send advertising brochures, via traditional mail to the address of individual customers who previously purchased products on the Site or App.
- No Advertising materials will be sent to individuals who are on national lists of Objections or Mailing Preference Services which will be reviewed and updated based on the applicable national legal requirements.
| Our legitimate interest is to better promote or optimize our Services |
To improve our product or service, or for personalization; | - Collect your device information, and usage data on our Site or App for fault analysis, troubleshooting, and system maintenance, as well as setting default options for you, such as language and currency;
- When you optionally provide such information, we may collect general personal data that cannot identify you, such as body shape, personal height, chest/waist/hip circumference, and weight. For example, this information may be used by us to recommend clothing sizes or styles, personalization, or to provide fit prediction services for you;
- To share your personal data within and across our corporate organization for our business needs and personalization;
- Collection of your “like” records and votes when prompted as to your preference between two items, to provide preference setting options;
- The display of information you choose to post on public areas of the Services, for example, a customer review.
- Collect your approximate or precise location data (based on your IP address, permitted location permissions on your device or provided addresses), in order to direct you to your most appropriate SHEIN site, pickup store and provide you with other location or delivery-related personalization and recommendation features. You may update your Location Services settings directly in your device's settings.
| Our legitimate interest is to better understand you, to maintain and improve the accuracy of the information we store about you, and to better promote or optimize our Services |
To prevent and investigate fraud and other illegal activities; | - Information automatically collected through the Services, such as browser type, device information, operating system, and account setting information for fraud prevention and detection and credit risk reduction;
- Log-in data for risk control and fraud reporting;
- Billing address to verify payment information.
| Our legitimate interest is to prevent and investigate fraud and other illegal activities |
To comply with legal or compliance requirements; | - Identity information, such as ID- or passport-related information, for customs clearance purposes;
- Transaction history and certain identity information to handle and resolve legal disputes, for regulatory investigations purpose, and to comply with lawful requests from a competent law enforcement agency or court.
| Compliance with legal obligations or your vital interests |
Other Purposes. | - We may use your information for any other purpose disclosed to you prior to you providing us your personal information or which is reasonably necessary to provide the Services or other related products and/or services requested, with your permission or upon your direction.
| Consent |